Marketing
Now that you have a new website, how will people know your site is there?
And when they do come, will they buy? Or will they take a quick look and go elsewhere?
Marketing involves two basic steps:
- Attracting visitors
- Converting them into customers
Attracting visitors
First your website needs to be fine-tuned to obtain a high page rank. Search Engine Optimisation is provided as part of the package.
You will also learn other ways of attracting quality visitors to your site.
Converting them into customers
An attractive, well-laid out website will make a difference. However, you also need to maintain regular contact with your customers.
- Send regular newsletters.
- Whet their appetite with a series on a topic.
- Alert customers to sales and special offers.
- Develop customer relationships
